A customer who has worked for many years in supporting developing countries asked us to show her a semi-custom-made ring, and encouraged us to try it on a staff member's finger and take a photo.
Because they wanted something ethical and didn't want to compromise on design, they started looking for a diamond brand, but because DIALLURE hardly advertises, it took them a long time to find the right one.
After watching the video about this ring, people are supporting us and hoping that more people will learn about lab-grown diamonds.
This is because they knew that in some diamond producing countries in Africa, some diamonds are associated with conflict and child labor issues. Lab-grown diamonds reduce the burden on the environment and are unrelated to the issues of child labor and conflict diamonds. One of the attractions is that they are Type IIA diamonds that do not contain impurities, and that you can choose large diamonds, but we are very happy that more and more people are coming across lab-grown diamonds from the perspective of being "kind to people and the earth."
The other day, a Gen Z customer told us that wearing our jewelry made her feel like she could stick to her beliefs. I hope our jewelry will reach people like that.
