For three days starting from August 27th, we held a social event, inviting jewelry owners and people with ties to our salon.
Today I will be showing you the first part of the first day.
The first part of the event was attended by former brides who had an interest in DIALLURE and had ties to DRESSPORTER, a wedding dress salon in Omotesando run by the founder of DIALLURE. They learned about the difference between natural diamonds and lab-grown diamonds, and saw semi-custom rings.
There were many topics that participants could relate to, such as choosing rings and wedding venues. Even though it was the first time they had met, the participants had a lot in common, such as having held their wedding ceremony at the Grand Hyatt, and the conversation was very lively.
Everyone was also amazed by the sparkle of the lab-grown diamonds, which they were seeing for the first time.
Based on the concept of "Life is with brilliance," DIALLURE aims to be a brand that can connect with customers through diamond jewelry for a lifetime.
We hope to use engagement rings to help people discover the appeal of diamond jewelry, and in the future we would like to plan anniversary events where you can go out with your partner, as well as parties where jewelry owners can connect with each other.
This was the first such event, and we are relieved that it was well received over all three days.
The catering on the first day was vegan food provided by FLOW TOKYO, based on the brand's purple color.
We also provided a bouquet from DELIGENCE PARLOUR at Omotesando Hills as a souvenir.
This bouquet is intentionally made in different colors, inspired by DIALLURE's semi-custom rings, which you can choose to suit your personality.
I look forward to seeing you again next time ^^
