On this occasion, DIALLURE has joined an industry organization established for the purpose of developing the Japanese market and improving distribution of lab-grown diamonds.
When I first saw a lab-grown diamond, I was amazed at its beauty. The biggest appeal of diamonds is that they are less likely to contain impurities, so even large diamonds with less noticeable inclusions can be obtained at a lower price than natural diamonds.
However, from the standpoint of handling natural diamonds, we believe that clear differentiation and the creation of rules are important for the healthy development of the market and from the perspective of consumer protection. .
The association was established for the purpose of developing the Japanese market, promoting industry knowledge, and improving distribution.
As a company that handles lab-grown diamonds as well as natural diamonds, we believe that membership in the association is essential in order to increase the reliability of our products and brands, and ultimately to deliver diamond jewelry to our customers with peace of mind.
A brand that Japanese customers can purchase with confidence after knowing the differences and advantages of natural diamonds and lab-grown diamonds. We would like to strengthen our efforts to provide even more peace of mind in our transactions as a brand that you can purchase with peace of mind by helping people understand the differences and advantages of natural diamonds and lab-grown diamonds.