This time, DIALLURE has joined an industry group established with the aim of developing the Japanese market for lab-grown diamonds and streamlining distribution.
When I first saw lab-grown diamonds, I was amazed by their beauty. The biggest attraction is that even large diamonds with inconspicuous inclusions can be obtained at a lower price than natural diamonds, since impurities are particularly difficult to remove.
No, even if we look at natural diamonds in a positive light, I believe that clear differentiation and the creation of rules will become important for the healthy development of the market and from the perspective of consumer protection.
The association was established with the aim of developing the Japanese market, promoting industry knowledge and streamlining distribution.
We felt that joining the association was essential in order to increase our product brand and recognition as a company that deals in lab-grown diamonds as well as natural diamonds, and to be able to deliver diamond jewelry to our customers with peace of mind in the near future.
A brand that allows Japanese customers to purchase with confidence after learning about the differences and merits of natural diamonds and lab-grown diamonds. We would like to strengthen our efforts to be a brand that allows customers to purchase with confidence, after learning about the differences and merits of natural diamonds and lab-grown diamonds, so that they can do business with us with even greater peace of mind in the future.
