Ahead of the Christmas proposal season, many men are choosing rings through online consultations or visits to our stores. However, there is one thing that everyone says in unison: ``I was in a hurry because I didn't know.'' For men who are thinking of proposing, we would like to tell you what you need to know to avoid making mistakes when choosing a ring.
1. Delivery time Except for some luxury brands, production of engagement rings often begins after receiving an order.
This is because when dealing with expensive items such as diamonds, holding inventory comes at a cost.
For example, if you purchase a 1.0 carat diamond ring with a simple single diamond like the one shown in this photo at our store, the price range as of today would be as follows.
Natural diamond: 1,000,000 yen ~
Lab-grown diamond: 450,000 yen~
Having a large number of these expensive items in stock means there is a high risk of them going unsold, and in addition to the branding fee, inventory costs will be added. Luxury brand engagement rings are expensive partly because of the added cost in addition to the brand value.
Therefore, at a luxury brand store, a single diamond solitaire ring like the one in the image above costs twice as much as at our store, and in some cases even more.
At DIALLURE, we do not have inventory and basically manufacture to order, so in exchange for keeping prices low, we allow 6 to 8 weeks for delivery.
For men who are planning a Christmas proposal, it seems that as winter approaches and in some cases around November, it's time to start looking for a ring. This schedule will be very tight. I think it will be easier to make a decision if you start making moves about 3 to 4 months before the proposal date.
However, if you are a man who has accidentally fallen into autumn, we recommend that you make an appointment for online counseling or visit us as soon as possible.
If you realize that it's less than a month until the day you plan to propose, we also offer a proposal ring rental service . An imitation ring or a proposal ring with just a diamond stone will still lack brilliance.
The diamonds we use are real diamonds made in a lab called lab-grown diamonds. You are free to choose another brand of engagement ring after borrowing. If you are in a hurry, please consider this.
2. Design and price constraints
These days, men often ask their girlfriends about their ring preferences through friends or by asking their girlfriends about their ring preferences. This is very useful information when searching for a ring that your partner will like.
However, when you start looking for a ring, you realize that you can't find the design you're looking for.
Especially when it comes to photos published in magazines and Instagram, large diamonds are often used.
On the other hand, the average Japanese diamond size selection is said to be 0.3 carats. This size is a little insufficient to fully enjoy the brilliance and presence of diamonds.
In fact, in our survey of 100 brides, 80% of brides requested a diamond ring of 0.5 carat or larger.
Luxury brands often have items over 0.5 carats and many wonderful designs, but this time the price issue that I mentioned in 1. comes up.
DIALLURE collaborates with an American atelier to offer a lineup of designs that bring brides closer to their ideals. There are also over 3,000 customization options.
Only a few items are listed on the site. If you are having trouble choosing a ring, please apply for online counseling or to make an appointment to visit our store.
By the way, I would like to add that the proposal success rate for our clients is 100% (as of November 2023).
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